Privacy Policy

This Privacy Policy is effective as of February 2022.

Second Helpings Atlanta, Inc. (alternately, “SHA”, “we”, “us”, or “our”) respects your privacy and is committed to complying with this privacy policy (“Privacy Policy”), which describes what information we collect about you, including how we collect it, how we use it, with whom we may share it and what choices you have regarding our use of your information. This Privacy Policy applies to information collected on our website located at (the “Website”), and the “Second Helpings Atlanta” mobile application (the “Mobile Application” and, collectively with the “Website,” the “System”).

What Information Do We Collect?

SHA collects certain information from or about you that can be used to identify you (“Personal Information”). We collect Personal Information from a variety of sources, including information that you provide directly and information that we automatically collect when you access and use the System.

Information You Provide Us. You may provide information about yourself to us through the System, including your name, email, phone number, and address. If you make a donation to us, we will also request your payment card or bank account information and related information required to process your donation.

Information Collected Automatically. We collect information automatically from you when you visit and use the System. Such information includes the following:

Usage Information. We may collect information about how you interact with the System. This may include information such as the dates and time you visit the System, the page you view, referring / exit URLS, your browser type, and the domain name of your internet service provider. In some cases, we may collect this information through cookies and similar technologies. To learn more about these technologies, please see the “Cookies and Usage Reports” section below.

Device Information. We may collect information about the devices you use to access the System, including your device make and model, IP address, inferred geolocation information, operating system, and unique device identifiers.

Cookies and Usage Reports

By placing a small file known as a cookie on your computer or other device, SHA and its third party service providers’ servers may passively gather information about our visitors’ use of the System for reasons that include: statistics collection and analysis, System optimization, analytics, maintenance of user login information, security (such as authentication), and to personalize your experience while visiting the System. The information that we and our third party service providers track with cookies may include the type of browser (such as Google Chrome or Internet Explorer) and Internet-connected devices being used to access the System, your IP address, your home domain or Internet service provider, your referrer URL (the URL for the website that you were viewing prior to visiting the System), how you were directed to the System, which specific pages you access on the System, how long you view each page, the time and date you access our System and the total number of visitors to the System and any portions thereof.

Most popular Internet browser applications will allow you to configure the browser so as not to accept cookies. However, setting your browser to reject cookies may, in certain instances, prevent you from taking full advantage of the System (or some portion thereof) and its capabilities, or cause some features of the System to function improperly or more slowly.

Google Analytics

We use Google Analytics, a web analysis service provided by Google, in order to better understand your use of the System and how we can improve it. Google Analytics collects information such as how often users visit a website, what pages you visit when you do so, and what other websites you used prior to coming to such website. Google Analytics collects only the IP address assigned to you on the date you visit a website, rather than your name or other directly identifying information. We do not combine the information collected through the use of Google Analytics with your Personal Information. Although Google Analytics plants a persistent cookie on your web browser to identify you as a unique user the next time you visit a website, the cookie cannot be used by anyone but Google. Google Analytics uses its cookie(s) and the information Google Analytics collects to track your online activities over time and across different websites when you use our System, and other websites. Google’s ability to use and share information collected by Google Analytics about your visits to the System is governed by the Google Analytics Terms of Service and the Google Privacy Policy. Google utilizes the data collected to track and examine the use of the System, to prepare reports on its activities, and share them with other Google services. To more fully understand how Google may use the data it collects on the Website, please review “How Google Uses Information From Sites or Apps That Use Our Services” (located here). 


We appreciate your questions and comments about the System and welcome your messages at or through our “Contact Us” page. If you correspond with SHA, we may collect information including the content of, and metadata regarding, any correspondence you may provide us. We may share your messages with those within our organization who are most capable of addressing the issues contained in your message. We may archive your message for a certain period of time or discard it.

How Can I Opt-Out of Correspondence?

We appreciate your questions and comments about the System and welcome your messages at or through our “Contact Us” page. If you correspond with SHA, we may collect information including the content of, and metadata regarding, any correspondence you may provide us. We may share your messages with those within our organization who are most pertinent to that information. We or our third-party service providers may send you emails or postal mail with promotional offers. If you would no longer like to receive this information from us, please click the unsubscribe link at the bottom of any such promotional email you receive from us and follow the instructions. Otherwise, please contact us via e-mail at with the word “UNSUBSCRIBE” or “REMOVE” in the subject line. Please mention in the communication whether you wish to be removed from email communications, postal mail communications, or both. Once this communication is received your email and/or postal address will be removed from our marketing list. Please allow us a reasonable period of time in order to satisfy your request, as some communications may already be in process. Transactional email correspondence related specifically to volunteering activities may not have an unsubscribe option at the bottom of the email. If you wish to be removed from transactional emails related to volunteering activities please follow the email contact process described above. 

Online Account Management

If you elect to subscribe to certain services available on the System, including the ability to access any password-protected areas of the System through your account, you may be required to submit Personal Information for the purpose of verifying your identity and your authority to manage the account.

How Do We Use The Information That We Collect?

SHA and our third party service providers collect and use Personal Information for reasons that include but are not limited to:

  1. providing products and services to you;
  2. processing donations;
  3. operating, providing, and improving the System;
  4. improving user experience; 
  5. security purposes, including addressing System integrity and security issues and fraud and crime prevention/detention;
  6. sending information that you request from us, including responding to inquiries or requests for information about or from SHA;
  7. sending promotional or marketing materials regarding SHA; 
  8. other business purposes, including verifying your identity, age, or payment details, investigating complaints about the System, risk assessment, monitoring, research and analysis, marketing, and dispute resolution;
  9. in connection with a merger or similar consolidation of SHA into or with another entity; 
  10. complying with law enforcement, government agencies, or a governmental mandate;
  11. complying with or as permitted by any SHA policies and any applicable legal requirements; and
  12. engaging in other activities discussed under this Privacy Policy or by SHA in its discretion. 

With Whom Do We Share Information That We Collect?

In addition to the uses mentioned or described elsewhere in this Privacy Policy, we may add Personal Information to our database. 

We may share Personal Information with third parties, such as trusted business partners and service providers, to help provide the System, deliver our services, process donations, perform statistical analysis, send you correspondence, provide customer, volunteer, or donor support, protect against potential fraud, or perform any other functions consistent with the operation of the System and our services. These third parties have agreed to adhere to appropriate confidentiality provisions. 

We may also disclose Personal Information if we become subject to a subpoena or court order, or if we are otherwise legally required to disclose information. We may also use and disclose Personal Information to establish or exercise our legal rights, to assert and defend against legal claims, or if we believe such disclosure is necessary to investigate, prevent, or take other action regarding actual or suspected illegal or fraudulent activities or potential threats to the physical safety or well-being of any person.

In the event we merge with, are acquired by or otherwise combine with another legal entity, the Personal Information we collect may be transferred to such entity. If any bankruptcy, liquidation or reorganization proceeding is brought by or against us, your information may be considered an asset that may be transferred to third parties.

How Long Do We Keep Your Information?

SHA will only keep your Personal Information for so long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is permitted or required by law (such as tax, accounting, or other legal requirements).

What Choices Do You Have?

When submitting information, corresponding, making requests for information, and otherwise interacting with SHA and its representatives through or in connection with the System, please share only such information that is reasonably appropriate in connection with your interaction with us. Any promotional email we send to you will contain a link which will instruct you on how to opt out of receiving any further correspondence. You can opt out of postal mail correspondence and transactional emails related to volunteering by contacting us at

How Do We Protect Information Collected About You?

When submitting information, corresponding, making requests for information, and otherwise interacting with SHA and its SHA takes commercially reasonable measures to secure and protect information on the System. We restrict access to Personal Information to SHA employees, contractors, and agents who need to know that information in order to process it for us, and who are subject to appropriate confidentiality obligations. Nevertheless, no security system is impenetrable. We cannot guarantee that information that users of the System transmit or otherwise supply will be secure.

Linked Websites

For your convenience, some hyperlinks may be posted on the System that link to other websites not under our control. We are not responsible for, and this Privacy Policy does not apply to, the privacy practices of those websites or pages not under our control or of any companies that we do not own or control. We do not endorse any of those websites or pages, the services or products described or offered on such sites or pages, or any of the content contained on those sites or pages.

User-Provided Content

Any information, communications, or material that you submit to the System is done at your own risk and without any expectation of privacy, except as expressly set forth in this Privacy Policy.

Social Media Platforms

Any information, communications, or material that you submit to any pages associated with SHA on social media platforms is done at your own risk and without any expectation of privacy. All such submissions are subject to the terms of use and privacy policy of such social media platform. 


The System is intended for a general audience and is not intended for use by children under 13 years of age. We do not knowingly collect information about children or sell products to children. Consistent with the Children’s Online Privacy Protection Act, we will not knowingly collect any information from children under the age of 13.

Visiting The System From Outside The United States

If you are visiting the System, or any part thereof, from outside of the United States, your information may be transferred to, stored and processed in the United States. The data protection and other laws of the United States may not be as comprehensive as those in your country. By using any portion of the System, you consent to the transfer of your Personal Information to our servers and databases in the United States and those third parties with whom we share such information as described in this Privacy Policy.

Do Not Track Requests

Certain state laws require that we indicate whether we honor “Do Not Track” settings in your browser concerning targeted advertising. We adhere to the standards set out in this Privacy Policy and do not monitor or follow any Do Not Track browser requests.

Other Data Protection Rights

Subject to applicable law, you may have certain rights regarding your Personal Information, including the right to access, update, correct inaccuracies in, delete, or revoke consent to our use of your Personal Information. Please send such requests to We may request certain information to verify the identity of the individual making such a request.

Changes to our Privacy Policy

We may change this Privacy Policy at any time. The most recent version of the Privacy Policy is reflected by the effective date at the top of this Privacy Policy. All amendments to this Privacy Policy will be effective immediately upon notice thereof, which we may give by any means, including by posting a revised version of the Privacy Policy or other notice on the System.

Whom Can You Contact For More Information?

If you have any questions, please contact us at