Expansion Drives Fresh New Look for Second Helpings Atlanta
Volunteer Food Rescue Network Delivers Surplus Fresh, Perishable Food Throughout Atlanta
Second Helpings Atlanta (SHA), the non-profit food rescue organization that currently rescues more than 125,000 pounds of surplus fresh, perishable food every month, continues to grow throughout Atlanta. Since its launch in 2004, Second Helpings Atlanta’s network now includes more than 75 Food Donors, 45 Partner Agencies and over 450 volunteer drivers, and is slated to pick up more than 1.7 million pounds of food in 2018.
To support and highlight the ongoing expansion of its food rescue network, Second Helpings Atlanta has introduced a new logo, with a new web presence to follow soon. Designed by Narwhal Digital, an Atlanta-based digital agency that specializes in helping organizations solve complex business problems in creative ways, the new logo features a passenger car driven by a fork and spoon, and also includes a subtle nod to SHA’s innovative food ‘recycling’ mission.
“Our bright new logo and fresh new look clearly illustrates the vital role our Volunteers play rescuing and delivering Atlanta’s nutritious, surplus food. It makes you smile, and you immediately understand what Second Helpings Atlanta is all about, miles and meals,” says Joe Labriola, SHA’s Executive Director. “This new branding makes it even easier for us to tell our story and reach those in need.”
SHA is a nonprofit organization that rescues and delivers fresh, perishable food free of charge. The organization, an official Food Rescue Partner of the Atlanta Community Food Bank, is made up of more than 450 active volunteer drivers. These drivers are matched with routes in the metro Atlanta area that allow them to drive their personal vehicle to a Food Donor’s location, pick up surplus, perishable food, and then transport and deliver it to a Partner Agency that serves the needy, before returning home or to their place of work in 90 minutes or less.
“A core part of Narwhal’s culture is focused on finding ways to positively impact the Atlanta community,” says Jennifer Ready, Narwhal’s co-founder and partner. “We do that by delivering creative thinking and digital expertise to select nonprofit organizations we believe are making a difference.”
“SHA’s new brand is an important element of our overall marketing strategy to raise awareness and appreciation for the impact that our volunteers, Food Donors and Partner Agencies make in our community every single day, and we are fortunate to be working with the incredibly gifted and creative team at Narwhal Digital,” notes Labriola.
SHA rescued 1,530,976 pounds of food in 2017, a 13% increase over 2016. In total, SHA managed 7,384 pick-ups, with the average food rescue being 207 pounds, enough to provide 173 nutritious meals.
To learn more about becoming a Food Donor or Partner Agency, to donate or join Second Helpings Atlanta’s community of volunteer drivers, visit secondhelpingsatlanta.org.